Not only can they create change with the way they consume fashion, but they can also unlock their personal style. Young fashion consumers are wanting to be different, to be unique, cute and sustainable. The world is changing and people are becoming more conscious of where they are investing their money. S&M: It’s on fire! Not just here - everywhere. SQ: What is the appetite in Australia for second-hand and sustainable fashion?
Fashion isn’t going away, so this movement is about creating a more circular fashion system, and for us as individual consumers to change our mindset towards thoughtful and sustainable purchasing decisions. It’s important to come together as a community, and we love bringing people together for a sustainable cause.Īt Second Life Markets, you can try something on, know where it came from, chat to the seller and leave confidently knowing you made the right purchase. We are sceptical about ordering vintage online and message the seller directly to get exact measurements or hunt down a similar piece at a local vintage store to be sure of the size. S&M: The right purchase = longevity of that item’s lifecycle. SQ: Your goal is to “educate and encourage fashion consumers to redirect their purchasing power to more sustainable and thoughtful shopping - to slow down fashion and hunt for those special and unique pieces.” Why is this important to you and your customers?
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Catch our chat with Meg and Stella below, plus sustainable shopping tips from stall holders. Square recently collaborated with Second Life Markets at their first Sydney Market Event. “Our goal is to give quality pieces that already exist a second life.” Second Life Markets is a seasonal quarterly event hosting over 100 curated stalls of vintage and pre-loved clothing collectors, local up-cycling designers and sustainable secondhand homewares and art. We were so excited that people were lining up to shop second-hand!” But, 30 minutes before opening we already had a line around the building. “At our first market, we had just 15 stalls. However, finding they couldn’t attract the right buyers, they decided to open their own market with a bunch of friends from the industry - the rest is history. With faster, cheaper and more disposable fashion pieces becoming the norm, they started selling their second-hand pieces at local Perth markets. Stella and Meg were both in the height of building their careers in fashion, Stella as a luxury womenswear buyer and Meg as a sustainable designer, but were continuously let down by how pollutive and excessive the industry was becoming globally.
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